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Should you trust online moving reviews?
Reviews have become very important today. Since every market is oversaturated, you want to pay for the services and products that really deserve your attention and money. For this reason, many people rely on reviews before making any purchase. The moving industry is not any different. When you search for Miami moving and storage, you will get a lot of suggestions. However, you only need one moving company for your relocation. Therefore, it is important to see if you should trust online moving reviews or not.
Trust online moving reviews with three stars
When rating some product or service, most people rely on the five-star system. The same applies when ranking moving companies as well. Usually, people believe that moving companies with five-stars are reliable. However, they might not be. It is almost impossible to find a perfect moving company. Every customer values something different when it comes to the moving service offered. Some people will look for efficiency while others will praise punctuality, and so on. For this reason, you should look for reviews with three stars or four stars. These reviews will talk about both negative and positive aspects of moving companies Miami Beach. In addition to this, these reviews tend to be more neutral, giving facts about movers, etc. When you are searching for reviews, pay attention to the ones that talk about the services you need.
Spotting fake reviews
Should you trust online moving reviews? Well, it depends. Some reviews are fabricated. Moving companies will write fake reviews in order to attract attention and customers. The reason is simple. Most people will look for moving services online. In order to find reliable movers, they will turn to the moving reviews. It is a good tactic. You should also read a few when looking for your potential movers. However, be smart. You should not trust blindly all the reviews you see. Again, it can be fake. Since you are moving your entire household, you should be careful. Every single item in your home is valuable. For this reason, movers should not lose or damage your boxes and items. Fraudulent and unreliable movers will not care about the safety of your items. Some can disappear with your items while others demand more money.
Do not trust online moving reviews that are either too positive or negative
As mentioned, perfect movers do not exist. Everyone, moving companies included, can always work harder and be better at their job. That is how the world function. Therefore, when you come across the moving reviews that are obnoxiously positive, do not trust them. Be suspicious of reviews that feature phrases, such as the cheapest movers; the best movers ever, and so on. 9 out of 10 times, these reviews are fake. On the other hand, overly negative reviews are also suspicious.
Sure, there are some extremely angry customers, deeply hurt by movers, and they want to vent out by writing an extremely negative review. It can happen. But then again, when you come across such a review, pay attention to its wording. Does it only contain defamatory and harsh words or does it actually provide some useful information? They can be useful if they provide the reasons behind the anger.
Excessively descriptive or too general
No one wants to read an essay. On the same note, no one has time to write a long essay about a moving company. At the end of the day, people do not want to spend time reading but rather, they want to read a short review. For this reason, do not trust excessively descriptive reviews. A useful review should be brief that summarizes both good and bad points. These points should be relevant and straight to the point without some unnecessary details. On the other hand, too general reviews are not welcome as well. You cannot find out anything useful when reviews are not specific. Reading how residential movers are great and best does not really help. You need to know why they are great. Maybe they have better packaging techniques, use environmentally friendly materials, etc. These are details that are helpful not how movers are great.
Do not trust online moving reviews that have the following
Even more reasons not to trust reviews.
- Repetition – have you read five different moving reviews yet it seems like you read only one? It is possible since fake reviews all have similar structures and feature the same phrases. Moving companies will have their employees write these reviews for different websites or even hire a person for this specific job. For this reason, repetition is expected.
- Unnatural language – reviews that sound too professional, especially the one using a moving jargon, are probably fabricated. Unless you also work in the moving industry, you will not use the specific jargon.
- Too personal – in order to sound convincible, fake reviews tend to sound too personal. Details, such as the name of movers, the color of a moving truck, etc., are not relevant.
- Publication date – if reviews are published at the same time, they are probably fabricated.
Do not rely only on moving reviews
There is more to it than just relying on moving reviews. You have to check the movers’ license. Reliable movers should have a license issued by the FMSCA. In addition to this, make sure to talk to your potential movers. See if they seem professional or not. Are they confident when answering your questions or they are avoiding doing the same? These are all signs you need to pay attention to when hiring movers.
Online moving reviews are great. They can be a good start. You can see the general perception of your potential moving company. In addition to this, there are useful reviews that can really help you if you find yourself in doubt. For this reason, do not trust blindly to moving reviews but use them when necessary.